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Story behind OneDrive – Microsoft re-branded SkyDrive

by John Bhatt
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Hi,Some time ago, I have written a blog post about introduction to SkyDrive. Microsoft has publicly announced to Re-Brand the SkyDrive with new name and it will be called OneDrive.
Now skydrive blog and website are also available with new name OneDrive. As in the official blog post from Microsoft at http://blog.onedrive.com/onedrive-for-everything-your-life, “Of course, changing the name of a product as loved as SkyDrive wasn’t easy.”

Story Behind Re-branding

Microsoft has launched SkyDrive in 2007. But a British television broadcasting company SkyDigital (BSkyB) filed a Trademark violation case for the use of word “Sky” against Microsoft in 2013. Later Microsoft and BSkyB made a agreement and Microsoft agreed to change the name of it’s cloud storage service within reasonable period of time. Five months later, based on this, Microsoft has decided to change its name to OneDrive and publicly announced on 27th January 2014.

Story behind OneDrive - Microsoft re-branded SkyDrive 2


Why OneDrive? We know that increasingly you will have many devices in your life, but you really want only one place for your most important stuff.” As said in Preview website, some new features are expected one this version with New Brand name. Microsoft can increase storage capacity and expected to launch premium plans with more storage.


BBC News: Microsoft made to rename Skydrive after BSkyB victory
Wikipedia  : SkyDrive
OneDrive Blog : OneDrive for Everything in Your Life.
Note: Text in Italic is copied from references.
We will keep you posted on further changes and announcements. Keep reading.
+John Bhatt

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